Scales In International Marketing
Yayınevi
: Eğitim Yayınevi
Stok Kodu
:
9786057009746
Sayfa Sayısı
:
162
Baskı
:
1
Basım Tarihi
:
2020
Çeviren
:
Merve Vardarsuyu
Kapak Türü
:
Karton Kapak
Kağıt Türü
:
Kitap Kağıdı
Dili
:
tr
Orijinal Adı
:
Scales In International Marketing
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9786057009746
863685
https://www.cukurovakitap.com.tr/scales-in-international-marketing
Scales In International Marketing
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Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.
- Açıklama
- Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.
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